Live Sports Could Overwhelm TV's Ad Game - Wall Street Journal

An interesting news item that I discovered recently.

Wall Street JournalLive Sports Could Overwhelm TV's Ad GameWall Street JournalLive sports content is the television industry's blessing and its curse. Now this complicated relationship may be contributing to the recent weakness in TV advertising. In the age of the DVR and online streaming, media networks have turned to live ...and more »...Live Sports Could Overwhelm TV's Ad Game - Wall Street Journal

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